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Market Segmentation: Conceptual and Methodological Foundations

Michel Wedel , Wagner A Kamakura

31 décembre 1999

428,95 $

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Description

Langue

anglais

Pages

382

International Series in Quantitative Marketing

Publié par: Springer US

Dimensions à l’expédition: 10" H x 6" W x 1" L

ISBN: 9780792386353

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