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International Series in Quantitative Marketing

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Market Segmentation: Conceptual and Methodological Foundations
Michel Wedel Couverture rigide
428,95 $
2 formats offerts

Database Marketing: Analyzing and Managing Customers
Robert C. Blattberg Couverture rigide
291,95 $
2 formats offerts

Advanced Methods For Modeling Markets
Peter S. H. Leeflang Couverture rigide
554,95 $
3 formats offerts

Building Models for Marketing Decisions
Peter S.H. Leeflang Couverture souple
656,95 $

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Peter S.H. Leeflang Couverture rigide
248,50 $
3 formats offerts

New-product Diffusion Models
Vijay Mahajan Couverture rigide
321,50 $
2 formats offerts

Research traditions in marketing
Gilles Laurent Couverture souple
364,95 $
2 formats offerts