Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Name: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Price: 65.00 CAD
Availability: InStock
Author: Marcel Danesi
ISBN: 9780742555457

Marcel Danesi

Sep 21, 2007

$65.00

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Overview

Language

English

No. of Pages

220

The R&L Series in Mass Communication

Publisher: Rowman & Littlefield Publishers

Shipping dimensions: 9" H x 6" W x 1" L

ISBN: 9780742555457

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Overview

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