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Brand Breakout: How Emerging Market Brands Will Go Global

Nirmalya Kumar , Jan-Benedict E.M Steenkamp
Feb 15, 2015
$72.95
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Overview

Appropriate for
Language
English
No. of Pages
256
Publisher: Palgrave Macmillan
Shipping dimensions: 9" H x 6" W x 1" L
ISBN: 9781137467591
Life stage: null

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