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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

James C. Anderson , Nirmalya Kumar , James A. Narus
Nov 07, 2007
$58.99
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Overview

Appropriate for
Language
English
No. of Pages
240
Publisher: Harvard Business Review Press
Shipping dimensions: 10" H x 7" W x 1" L
ISBN: 9781422103357
Life stage: null

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