Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels: Investigating The Phenomenon Of Anthropomorphism And New Online Consumption Forms

Name: Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels: Investigating The Phenomenon Of Anthropomorphism And New Online Consumption Forms
Price: 160.95 CAD
Availability: InStock
Author: Katja Wagner
ISBN: 9783658351496

Katja Wagner

Aug 07, 2021

$160.95

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Overview

Language

English

No. of Pages

243

Handel und Internationales Marketing Retailing and International Marketing

Publisher: Springer Nature

Shipping dimensions: 8" H x 6" W x 1" L

ISBN: 9783658351496

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Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels: Investigating The Phenomenon Of Anthropomorphism And New Online Consumption Forms

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