International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

Name: International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Price: 160.95 CAD
Availability: In_Stock
Author: Carolina Sinning
ISBN: 9783658380496

Carolina Sinning

Jul 02, 2022

$160.95

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Overview

Language

English

No. of Pages

226

Handel und Internationales Marketing Retailing and International Marketing

Publisher: Springer Nature

Shipping dimensions: 8" H x 6" W x 1" L

ISBN: 9783658380496

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International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

Overview

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