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Routledge Studies in Marketing

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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Katarzyna Sanak-kosmowska Couverture souple
81,50 $
3 formats offerts

Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar Couverture souple
72,50 $
3 formats offerts

Internal Marketing: Theories, Perspectives, and Stakeholders
David M. Brown Couverture souple
48,90 $ Réduction sur le prix courant 81,50 $ à
3 formats offerts

Artificial Intelligence for Marketing Management
Park Thaichon Couverture rigide
236,95 $
2 formats offerts

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
Nor Aida Abdul Rahman Couverture rigide
227,54 $ Réduction sur le prix courant 266,50 $ à
2 formats offerts

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec Couverture rigide
236,95 $
3 formats offerts

Individuals in B2B Marketing: Sensemaking and Action in Context
Maria Ivanova-Gongne Couverture rigide
266,50 $
2 formats offerts

Understanding The Higher Education Market In Africa
Emmanuel Mogaji Couverture souple
78,50 $
2 formats offerts

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Anna Bianchi Couverture souple
81,50 $
2 formats offerts

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman Couverture rigide
266,50 $
2 formats offerts

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
Heidi Hansen Couverture souple
72,50 $
2 formats offerts

Information Asymmetry in Online Advertising
Jan W. Wiktor Couverture souple
73,53 $ Réduction sur le prix courant 78,50 $ à
3 formats offerts

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
Pawe Bry Couverture rigide
236,95 $
2 formats offerts

Contemporary Consumer Culture Theory
John F. Sherry Couverture rigide
281,50 $
2 formats offerts

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Vincent Mabillard Couverture rigide
251,95 $
2 formats offerts

The Continuum of Consumer Choice
Gordon R. Foxall Couverture rigide
227,54 $ Réduction sur le prix courant 266,50 $ à
2 formats offerts

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Kathy Knox Couverture souple
81,50 $
3 formats offerts

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
Elena Chatzopoulou Couverture rigide
236,95 $
2 formats offerts

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
María Rodr Benito Couverture rigide
251,95 $
2 formats offerts

Strategic Marketing Of Higher Education In Africa
Emmanuel Mogaji Couverture souple
78,50 $
2 formats offerts

Addiction As Consumer Choice: Exploring The Cognitive Dimension
Gordon Foxall Couverture rigide
281,50 $
3 formats offerts

Corporate Heritage Marketing: Using The Past As A Strategic Asset
Angelo Riviezzo Couverture souple
72,50 $
3 formats offerts

Decoding Coca-Cola: A Biography of a Global Brand
Robert Crawford Couverture souple
78,50 $
3 formats offerts

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives
Marzanna K. Witek-Hajduk Couverture rigide
251,95 $
2 formats offerts