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Interfaith Marketing: A Cross-Religious Approach
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Sustainable Marketing and Customer Value
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Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates
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The Future of Charity Marketing
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Money and Marketing in the Art World
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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
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Storytelling in Marketing and Brand Communications
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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
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Internal Marketing: Theories, Perspectives, and Stakeholders
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Artificial Intelligence for Marketing Management
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
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Individuals in B2B Marketing: Sensemaking and Action in Context
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Understanding The Higher Education Market In Africa
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
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Information Asymmetry in Online Advertising
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