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Drivers Of User Engagement In Influencer Branding: An Empirical Analysis Of Brand-related User-generated Content On Instagram

Tanja Fink

24 août 2021

160,95 $

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Description

Langue

anglais

Pages

220

Innovatives Markenmanagement

Publié par: Springer Nature

Dimensions à l’expédition: 8" H x 6" W x 1" L

ISBN: 9783658346508

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