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Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Marzanna K. Witek-Hajduk , Anna Grudecka Édition : Marzanna K. Witek-Hajduk

24 octobre 2023

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Description

Langue

anglais

Pages

282

Routledge Studies in Marketing

Publié par: Routledge

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9781032537870

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