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A New Brand World: Eight Principles For Achieving Brand Leadership In The Twenty-first Century

Scott Bedbury , Stephen Fenichell

25 février 2003

32,00 $

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Description

Langue

anglais

Pages

240

Publié par: Penguin Publishing Group

Dimensions à l’expédition: 8" H x 5" W x 1" L

ISBN: 9780142001905

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