*Valid September 30, 2024 - December 25, 2024 at Canadian stores and at indigo.ca, while quantities last, with $50.00 or more pre-tax purchase of eligible product(s), after discounts and plum points redemptions. Minimum purchase amount excludes gift cards, plum+ memberships, Love of Reading products/donations, and shipping costs. Selection may vary between stores and online.
The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy/en-ca/the-truth-about-pricing-how-to-apply-behavioral-economics-so-customers-buy/AB0B066E-7D80-48B9-A523-BAA0FC9D2732.htmlAB0B066E-7D80-48B9-A523-BAA0FC9D2732
The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy