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The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas/en-ca/the-innovators-hypothesis-how-cheap-experiments-are-worth-more-than-good-ideas/6D0A5654-F0BA-4EE0-A049-88E057AD8D85.html6D0A5654-F0BA-4EE0-A049-88E057AD8D85
The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas