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Routledge Studies in Marketing

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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Katarzyna Sanak-kosmowska Paperback
$81.50
3 formats available

Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar Paperback
$72.50
3 formats available

Internal Marketing: Theories, Perspectives, and Stakeholders
David M. Brown Paperback
$48.90 Price reduced from $81.50 to
3 formats available

Artificial Intelligence for Marketing Management
Park Thaichon Hardcover
$236.95
2 formats available

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
Nor Aida Abdul Rahman Hardcover
$227.54 Price reduced from $266.50 to
2 formats available

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec Hardcover
$236.95
3 formats available

Individuals in B2B Marketing: Sensemaking and Action in Context
Maria Ivanova-Gongne Hardcover
$266.50
2 formats available

Understanding The Higher Education Market In Africa
Emmanuel Mogaji Paperback
$78.50
2 formats available

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Anna Bianchi Paperback
$81.50
2 formats available

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman Hardcover
$266.50
2 formats available

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
Heidi Hansen Paperback
$72.50
2 formats available

Information Asymmetry in Online Advertising
Jan W. Wiktor Paperback
$73.53 Price reduced from $78.50 to
3 formats available

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
Pawe Bry Hardcover
$236.95
2 formats available

Contemporary Consumer Culture Theory
John F. Sherry Hardcover
$281.50
2 formats available

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Vincent Mabillard Hardcover
$251.95
2 formats available

The Continuum of Consumer Choice
Gordon R. Foxall Hardcover
$227.54 Price reduced from $266.50 to
2 formats available

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Kathy Knox Paperback
$81.50
3 formats available

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
Elena Chatzopoulou Hardcover
$236.95
2 formats available

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
María Rodr Benito Hardcover
$251.95
2 formats available

Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Ayodele C. Oniku Hardcover
$266.50
2 formats available

Strategic Marketing Of Higher Education In Africa
Emmanuel Mogaji Paperback
$78.50
2 formats available

Addiction As Consumer Choice: Exploring The Cognitive Dimension
Gordon Foxall Hardcover
$281.50
3 formats available

Corporate Heritage Marketing: Using The Past As A Strategic Asset
Angelo Riviezzo Paperback
$72.50
3 formats available

Decoding Coca-Cola: A Biography of a Global Brand
Robert Crawford Paperback
$78.50
3 formats available