Skip to main content Skip to footer content

Digital Darwinism: Branding and Business Models in Jeopardy

Ralf T. Kreutzer , Karl-Heinz Land

Oct 02, 2014

$43.95

Online pricing. Prices and offers may vary in store.

Ship to me

Checking availability…

Buy now & pick up in store

Checking availability…

Find it in store

Checking availability…

Quantity

Earn 220 points and enjoy extra savings with plum+.

Overview

Language

English

No. of Pages

257

Publisher: Springer/Sci-Tech/Trade

Shipping dimensions: 9" H x 6" W x 1" L

ISBN: 9783642544002

Social Media Marketing Revamped: The Ultimate Guide to Using Social and Other Platforms For Business and Influencers

Nicholas M Degomme Paperback
$13.95
The Rebel Girl's Guide to Marketing: Stop Committing Random Acts of Marketing!

Lisa L Raebel Paperback
$21.99
The Chinese E-merging Market: Digital China And Its Social Media Landscape

Danai Krokou Paperback
$51.95
2 formats available
Selling: The New Norm: Dynamic New Methods For A Competitive And Changing World

Drew Stevens Paperback
$32.95
2 formats available
Dark Sides of the Startup Nation: Winners and Losers of Technological Innovation and Entrepreneurship in Israel

Sibylle Heilbrunn Paperback
$81.50
3 formats available
Supplier Competition, Uncertainty and Make or Buy Decisions (Classic Reprint)

Gordon Walker Paperback
$7.97
3 formats available
Social Media Marketing: Best Free Social Media Marketing Tools (Facebook, Twitter, Instagram): (Social Media for Dummies, Social Media for Business)

Steven Craig Paperback
$11.95
Private Label Strategy: How to Meet the Store Brand Challenge

Nirmalya Kumar Hardcover
$45.99
Turning Silicon Into Gold: The Strategies, Failures, And Evolution Of The Tech Industry

Griffin Kao Paperback
$55.50
2 formats available
Content Marketing: Beginners Guide To Dominating The Market With Content Marketing

Eric J Scott Paperback
$12.95
Legendeering: The Brand-New (but Tried and True) Video Communication Strategy to Humanize Your Business

Tom Langan Paperback
$33.95
3 formats available
What The Heck Is Digital Marketing For Small Business: A Guide For Getting More: A Guide For Getting More Clients Through Digital Inbound Marketing Strategies

Andy Alagappon Paperback
$26.00
Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & Strategies Boosting Your Agency or Business with the Power of Facebook, Instagram, YouTube, Google SEO & More

Sean Buttle Kobo eBook
$5.99
Social Media Marketing: Hotel Industry Edition: Reach Online Prospects & Turn Them Into Offline Clientele In 21 Straightforward Steps

Camilla Carboni Paperback
$16.50
Beyond Shopper Marketing: Faster Moving Consumer Goods from Sales, Marketing and Supply Chain Zynergy

Colin F Harper Paperback
$12.95
How YOU can become a Famous YouTuber in 2019: Use the Newest Strategies in Social Media and Digital Marketing and Facebook Advertising to Explode your Personal Brand and YouTube Channel is 2019

Leo Fitzpatrick Paperback
$19.95
Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices

Dilip S. Mutum Paperback
$58.50
Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices

Dilip S. Mutum Hardcover
$94.95
2 formats available
Marketing Untangled: The Small Business & Entrepreneur's Map Through The Marketing Jungle

Thoranna Jonsdottir Kobo eBook
$5.34
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketi

David Meerman Scott Paperback
$29.00

Editorial reviews

Author

Social Media Branding For Small Business: The 5-Sources Model

Robert Davis Paperback
$27.81
2 formats available
Brand Leadership: Building Assets In an Information Economy

David A. Aaker Paperback
$32.00
Branding Inside Out: Internal Branding In Theory And Practice

Paperback
$40.59
2 formats available
Product Management in the Digital Era: Theory and Practice

Srinivas Pingali Paperback
$72.95
3 formats available
Advertising, The Media And Globalisation: A World in Motion

John Sinclair Paperback
$73.95
2 formats available
Integrated Brand Marketing And Measuring Returns

P. Kitchen Paperback
$80.50
3 formats available
Luxury Marketing: A Challenge For Theory And Practice

Klaus-Peter Wiedmann Paperback
$145.95
2 formats available
Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons Paperback
$81.50
3 formats available
Marketing in Context: Setting the Scene

Chris Hackley Hardcover
$87.95
3 formats available
Social Media Monetization: Platforms, Strategic Models and Critical Success Factors

Francisco J. Martínez-l Hardcover
$80.50
2 formats available
Business Networking: Innovation And Ideas In Theory And Practice

Catherine O'sullivan Paperback
$76.95
3 formats available
Critical Marketing: Issues in Contemporary Marketing

Paperback
$90.95
2 formats available
Global Marketing: Strategy, Practice, And Cases

Ilan Alon Paperback
$136.50
5 formats available
The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing

Christina Anhäuser Paperback
$76.50
Strategic Consistency, Synergy and Business Performance

Raymond Thietart Hardcover
$29.81
2 formats available
Consumer Behaviour in Sport and Events

Daniel Funk Hardcover
$340.50
2 formats available
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Hardcover
$145.99
2 formats available
Direct And Digital Marketing In Practice

Brian Thomas Paperback
$64.00
2 formats available
Television Goes Digital

Darcy Gerbarg Paperback
$160.95
2 formats available
Storytelling In Business: Strategies for Advertising Your Business and Personal Brand

George Diamond Kobo eBook
$4.99