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Review of Marketing Research

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Review Of Marketing Research
Naresh K. Malhotra Couverture rigide
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Measurement in Marketing
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Review of Marketing Research: Special Issue - Marketing Legends
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Toward a Better Understanding of the Role of Value in Markets and Marketing
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Continuing to Broaden the Marketing Concept
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Qualitative Consumer Research
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Artificial Intelligence in Marketing
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Marketing in a Digital World
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Review of Marketing Research
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Innovation and Strategy
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Marketing Accountability for Marketing and Non-Marketing Outcomes
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The Vulnerable Consumer: Beyond the Poor and the Elderly
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