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Global Brand Strategy: World-wise Marketing In The Age Of Branding

Jan-benedict Steenkamp

12 juillet 2018

80,50 $

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Description

Langue

anglais

Pages

319

Publié par: Palgrave Macmillan

Dimensions à l’expédition: 8" H x 6" W x 1" L

ISBN: 9781349956999

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