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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S , Mcalister Leigh

18 juillet 2023

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Description

Langue

anglais

Pages

42

Publié par: Creative Media Partners, LLC

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9781021434753

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