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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively

Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz

8 février 2024

87,95 $

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Description

Langue

anglais

Pages

181

Springer Business Cases

Publié par: Springer Nature

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9783031490040

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