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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Alexander Brem Édition : Éric Viardot

21 avril 2015

160,95 $

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Description

Langue

anglais

Pages

230

Publié par: Springer/Sci-Tech/Trade

Dimensions à l’expédition: 9" H x 6" W x 1" L

ISBN: 9783319145228

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Évaluation éditoriale

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